Brand Image, Country of Origin or Brand reputation, Who Will First Reach The Finish Line? (A research in Iran\'s cosmetics mark

اختصاصی از نیک فایل Brand Image, Country of Origin or Brand reputation, Who Will First Reach The Finish Line? (A research in Iran\'s cosmetics market) دانلود با لینک مستقیم و پر سرعت .

مقالاتر لاتین علمی پژوهشی چاپ شده با فرمت pdf    صفحات  13

Abstract. In this research authors investigate whether a brand image, brand reputation and country of origin affect customers' value perception of cosmetics products in Iran' market, and which of them have a stronger influence. Data were collected in cosmetics shops from 4 populous cities in Iran. In comparison to the past research, results show that various products' brand image, country of origin and brand reputation can have different effects on perceived value. So cosmetics producers should consider country of origin consumers' information. Also they should assess the extent of brand reputation and brand image effects on perceived value in different markets and different country.
Key words: perceived value, country of origin, brand image, brand reputation