Brand Image, Country of Origin or Brand reputation, Who Will First Reach The Finish Line? (A research in Iran\'s cosmetics mark

اختصاصی از نیک فایل Brand Image, Country of Origin or Brand reputation, Who Will First Reach The Finish Line? (A research in Iran\'s cosmetics market) دانلود با لینک مستقیم و پر سرعت .

مقالات  لاتین علمی پژوهشی چاپ شده با فرمت pdf    صفحات  13

Abstract. In this research authors investigate whether a brand image, brand reputation and country of origin affect customers' value perception of cosmetics products in Iran' market, and which of them have a stronger influence. Data were collected in cosmetics shops from 4 populous cities in Iran. In comparison to the past research, results show that various products' brand image, country of origin and brand reputation can have different effects on perceived value. So cosmetics producers should consider country of origin consumers' information. Also they should assess the extent of brand reputation and brand image effects on perceived value in different markets and different country.
Key words: perceived value, country of origin, brand image, brand reputation

Brand Image, Country of Origin or Brand reputation, Who Will First Reach The Finish Line? (A research in Iran\'s cosmetics mark

اختصاصی از نیک فایل Brand Image, Country of Origin or Brand reputation, Who Will First Reach The Finish Line? (A research in Iran\'s cosmetics market) دانلود با لینک مستقیم و پر سرعت .

مقالاتر لاتین علمی پژوهشی چاپ شده با فرمت pdf    صفحات  13

Abstract. In this research authors investigate whether a brand image, brand reputation and country of origin affect customers' value perception of cosmetics products in Iran' market, and which of them have a stronger influence. Data were collected in cosmetics shops from 4 populous cities in Iran. In comparison to the past research, results show that various products' brand image, country of origin and brand reputation can have different effects on perceived value. So cosmetics producers should consider country of origin consumers' information. Also they should assess the extent of brand reputation and brand image effects on perceived value in different markets and different country.
Key words: perceived value, country of origin, brand image, brand reputation

اختصاصی از نیک فایل A reliable recommendation and privacy-preserving based cross-layer reputation mechanism for mobile cloud computing دانلود با لینک مستقیم و پر سرعت .

A reliable recommendation and privacy-preserving based cross-layer reputation mechanism for mobile cloud computing

ژورنال:Future Generation Computer Systems

سال:November 2015

قیمت اصلی:19.95

Highlights

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A recommendation and privacy based cross-layer reputation mechanism (RP-CRM).

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The RP-CRM is secure, privacy preserving and efficient.

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Rapid and accurate detection and management of malicious node.

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The effective recommendation rate of RP-CRM is higher than that of SLCRM and FSLR.

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The successful acceptation rate of RP-CRM is better than that of SLCRM and FSLR.

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Abstract

Mobile cloud computing (MCC) is gaining popularity due to anywhere anytime data access. However, at the same time it also introduces the new privacy and security threats that have become an obstacle to the widespread use and popularity of MCC. In this paper, we propose a reliable recommendation and privacy preserving based cross-layer reputation mechanism (RP-CRM) to provide secure and privacy-aware communication process in wireless mesh networks (WMNs) based MCC (WM-MCC). RP-CRM integrates the cross-layer design with recommendation reputation reliability evaluation mechanism and the privacy preserving scheme to identify and manage the internal malicious nodes and protect the security and privacy against internal multi-layer attack, bad mouthing attack and information disclosure attack. Simulation results and performance analysis demonstrate that RP-CRM can provide rapid and accurate malicious node identification and management, and provide security and privacy protection against aforementioned attacks more effectively and efficiently.

Keywords

• Mobile cloud computing, Security,
• Privacy preserving, Reputation mechanism